I spent years optimising supply chains for large-scale enterprises — studying why processes break down, where time is lost, and what makes teams consistently fail to follow through. The answer, almost every time, was the same: the meeting ended, and nobody remembered what was agreed.
My career started in industrial engineering — the discipline that obsesses over eliminating waste, reducing friction, and making systems perform exactly as designed. I applied this to global supply chains: complex, multi-stakeholder operations where a single miscommunication could cost millions.
After years working across logistics, procurement, and operations optimisation, I earned my PhD in Industrial Engineering — a process that sharpened how I think about systems, inefficiency, and why well-designed processes still break down in practice.
The research kept pointing to the same root cause. It wasn't strategy. It wasn't motivation. It was the gap between the meeting room and the task management system. Action items were lost in email threads, forgotten in notebook margins, or misremembered by the wrong people.
I started building Minto because I got tired of watching the same failure repeat itself — in boardrooms, in engineering teams, in startup standups. The technology to fix it existed. Nobody had made it invisible enough to actually use.
"The problem was never the meeting. It was the 47 minutes after the meeting when nothing got written down properly."— Muhammad Tayyab, Founder
Today I work at the intersection of AI, process engineering, and product design — bringing the same systematic thinking that optimised physical supply chains to the broken workflows inside modern teams.
Today I channel that same engineering mindset into software — building systems that are reliable, invisible, and designed to work exactly as intended, without requiring people to change how they already work.
I'm always happy to talk about supply chain, process engineering, AI, or what we're building at Minto. If you're a startup founder who loses action items after meetings — I especially want to hear from you.